IS HORSEPOWER EVER NOT THE ANSWER?

Universal Technical Institute, the leading vocational school in America, wanted to grow their audience of automotive enthusiasts. They challenged us with increasing engagement and driving leads on prospective new students on their social channels.

So, instead of talking about tuition deals, class options, and job placement rates, we took a new approach, which enabled us to speak to the audience rather than at them. We crafted all content on a subject we knew would resonate—car culture.