WE’RE A UNIQUE COLLECTION OF OBSERVERS,
DATA WHISPERERS AND CREATORS
CONNECTED BY A LOVE OF ALL THINGS SOCIAL
Our deep understanding of the fundamentals of social platforms and consumer behaviors, our close relationships with core platform partners such as Facebook, Twitter and Snapchat, and our watchful eye on "what's next" enable us to guide brands to conversations and communities that matter. Backed by proprietary tools and research, our data-centric rigor unlocks insights that empower both killer creative and surgically-precise paid targeting.
Our eclectic group of storytellers, publishers, musicians, animators, world travelers and semi-professional chefs are a curious lot. We believe that brand experiences shouldn’t conclude with “The End,” but rather spark a deeper conversation and a desire to learn more. This curiosity inspires our thinking on everything from tactical executions to large, cross-platform campaigns. Because it’s the experiences and points of view you never saw coming that are ones you never forget.
Society’s Paid Social team takes pride in ensuring your great branded content actually gets seen and heard by the right people. Our innovative paid social experts identify and target high-value audiences in partnership with content strategists and analysts, then optimize those efforts in real time to drive maximum media value. We’re holistic in our thinking and fluid in our approach, evolving client strategies at the speed of ad-tech advancements in social.
We blend the best of human insights and leading-edge methodologies to power Total Emotional Listening™, a proprietary sentiment-analysis tool and process that identifies the social moments most likely to drive peak audience engagement. We pair this data with cadenced social listening, benchmarking and measurement to move brands beyond the “like” and to connect campaigns to real business results.
Acting as your social front line and embodying the voice of the brand, our team of community managers operates 24/7 to listen and engage with your most valuable audiences, influencers, and advocates. As a part of our comprehensive offering, we provide editorial calendaring, scenario planning, tagging, escalation protocols, social POVs, on-site client education, social listening and reporting. We'd also be happy to explain "Bad Luck Brian," Rickrolling and Philosoraptor.