JUST HOW MANY PROBLEMS
CAN THE RAM POWER WAGON SOLVE?
The Winch It! Brothers
RAM Trucks tasked us with launching their most capable truck—the 2017 Power Wagon—on social. So we were curious. What if, instead of demonstrating all of the Power Wagon’s features, we focused on one—say, the the 12,000-lb winch—and created the most hilarious and infectious product demo ever?
The result is the Winch It! Brothers, and their self-made campaign to solve every problem with the Power Wagon winch. Launching next month, this content includes a hero film and cut-downs, as well as an impromptu interview with the Brothers themselves. Not only did we create video content, we added a CTA to each film for viewers to call an actual 855 phone number. Upon dialing, callers will be met with the longest phone tree ever created, and the chance to win Winch It! Brothers limited edition swag.