HOW DO WE TELL THE STORY OF THE JEEP BRAND?
JEEP
75th Anniversary
PRESS
The Jeep brand continues to reinvent itself and revolutionize the 4x4 market. How can we showcase this as a continuation of their 75th Anniversary celebration?
Starting with the 1940s, we showcased the most iconic and groundbreaking Jeep vehicles through an animated timeline, highlighting design through the decades.
The result was a stylized video that takes us through Jeep's storied military beginnings to its presence today on roads and trails meant for work and play. Throughout its evolution, one thing remains constant: every Jeep brand vehicle has a legendary place in history.
the Results
21.5MM
the campaign resulted in
21.5 million impressions
1.2MM
the campaign resulted in
1.2 million engagements
2.3 million video views
