HOW DO WE TELL THE STORY OF THE JEEP BRAND?

JEEP

75th Anniversary

PRESS

Jalopnik

The Jeep brand continues to reinvent itself and revolutionize the 4x4 market. How can we showcase this as a continuation of their 75th Anniversary celebration?

 

Starting with the 1940s, we showcased the most iconic and groundbreaking Jeep vehicles through an animated timeline, highlighting design through the decades.

 

The result was a stylized video that takes us through Jeep's storied military beginnings to its presence today on roads and trails meant for work and play. Throughout its evolution, one thing remains constant: every Jeep brand vehicle has a legendary place in history.

the Results

21.5MM

the campaign resulted in

21.5 million impressions

1.2MM

the campaign resulted in

1.2 million engagements

2.3 million video views