WHAT IF THE OLYMPICS HAD SYNCHRONIZED DRIFTING?
FIAT wanted to display the power and precision of their new 124 Spider during the Summer Olympics. We knew that a generic car-porn video wasn’t the answer to break through the clutter.
So we gave FIAT a story and a pair of world-class drifters, and removed a little clothing. The result was an entirely new sport: Synchronized Drifting. The highly entertaining film garnered 20 times more views and 17 times more engagement than FIAT’s average post.
more video views than Fiat's average post
more engagement than FIAT's average post