WHAT IF THE OLYMPICS HAD SYNCHRONIZED DRIFTING? 

FIAT wanted to display the power and precision of their new 124 Spider during the Summer Olympics. We knew that a generic car-porn video wasn’t the answer to break through the clutter.  

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So we gave FIAT a story and a pair of world-class drifters, and removed a little clothing. The result was an entirely new sport: Synchronized Drifting. The highly entertaining film garnered 20 times more views and 17 times more engagement than FIAT’s average post.