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COULD 205 NATIONS COEXIST IN ONE CONVERTIBLE?
Cheer As One
Every four years, during the Olympic Games, people tune in across the world, come together, and cheer as one for their nation’s athletes. But we wanted to know if the 124 Spider—a car built and inspired from a diverse array of countries—could become a symbol for global unity.
So we partnered with renowned graffiti artist Chris Dunlop to transform the blank canvas of a Spider convertible into a masterpiece that featured the flags and names of all 205 participating nations.
After three days of nonstop drawing, we ended up with one fully covered car and enough content to show support for each and every one of the countries.
the campaign produced a total of 13.3 million impressions
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