WHAT IF WE BROUGHT FIAT’S PERSPECTIVE PLAY
TO THE SOCIAL SPACE?
The FIAT brand’s “A Whole New Way to Look at FIAT” broadcast campaign highlights the 500X Crossover’s larger size and capability while staying true to the brand’s playful personality. As an extension of that campaign, we utilized innovative camera and production techniques to bring that same feeling to the social space.
The result is a groundbreaking, immersive 360 video experience of the FIAT® 500X Crossover driving around the viewer through four different environments, transitioning seamlessly from quadrant to quadrant
in 12 days we generated over 23M impressions, over 4.5M video views with a nearly 20% view rate