COULD DATA GIVE MILLIONS OF PEOPLE GOOSEBUMPS?

CHARLES SCHWAB

Why This Road

We were tasked with bringing to life the Charles Schwab ethos of “Own Your Tomorrow,” through the lens of people switching financial advisers. But first, we wanted to get to the root of the switch to understand the emotion behind it.

 

So we dove in, and the data showed that the emotions were shared by those who face dramatic life decisions. This led us to create a unique partnership with Vimeo, in which three of their filmmakers told unique stories of individuals who reached pivotal moments in life.


The highly emotional and inspirational “Why This Road?”  film series shattered Vimeo’s expectations for number of "views," "shares," "likes" and "watch laters.” With over 11 million impressions worldwide, it quickly became the most successful branded content series ever published on the platform.

the Results

11+ million impressions worldwide

the most successful branded content series ever on Vimeo

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