HOW CAN WE USE INNOVATIVE TECHNOLOGY
TO SHOWCASE HISTORICAL FOOTAGE?
Design by Decade
To celebrate the Chrysler brand’s 90th anniversary, we showcased their legendary heritage, cultural impact and technological innovations in a series of compelling video content.
Along with a hero video that portrayed Chrysler’s rich history through the use of archival footage and 3D printing technology, we produced a video series titled "Design by Decade," casting a spotlight on notable Chrysler vehicles from the past 90 years. In these documentary-style videos, the Chrysler design team takes us through the unique design features of each vehicle and their effects on automotive history.
the campaign generated
11 million impressions
2.6 million video views in all