HOW CAN WE USE INNOVATIVE TECHNOLOGY

TO SHOWCASE HISTORICAL FOOTAGE?

CHRYSLER

Design by Decade

To celebrate the Chrysler brand’s 90th anniversary, we showcased their legendary heritage, cultural impact and technological innovations in a series of compelling video content.

Along with a hero video that portrayed Chrysler’s rich history through the use of archival footage and 3D printing technology, we produced a video series titled "Design by Decade," casting a spotlight on notable Chrysler vehicles from the past 90 years. In these documentary-style videos, the Chrysler design team takes us through the unique design features of each vehicle and their effects on automotive history. 

the Results

the campaign generated

11 million impressions

11MM

2.6 million video views in all

100 W 33rd St

New York, NY 10001

© 2017 Mediabrands Society LLC. All Rights Reserved.

Mediabrands Society is an Interpublic Group company.

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